The phrase denotes a specific aesthetic related to college environments, particularly visible components characterised by a light-weight azure colour palette in the course of the first decade of the twenty first century. This encompasses architectural designs, promotional supplies, and even clothes types prevalent on school grounds throughout that period. An instance is perhaps promotional pamphlets that includes buildings with a definite mild blue hue or pupil attire incorporating this particular colour.
The importance of this aesthetic lies in its capacity to evoke nostalgia and a way of institutional branding. It represents a selected time period and a sure aspirational picture usually promoted by universities. The colour selection and design components seemingly aimed to convey emotions of optimism, trustworthiness, and a forward-thinking strategy to training throughout a time of speedy technological development and shifting societal values.